MCC has announced another year of partnership with the Pepsi IPL, ensuring that the tournament will once again promote the MCC Spirit of Cricket message.
The IPL, now in its seventh year, will champion the MCC Spirit of Cricket message to new audiences worldwide, with some of the game’s most exciting players endorsing the 'Play Hard, Play Fair' message.
The tournament gets underway tomorrow, with Rohit Sharma’s Mumbai Indians – last year’s champions – taking on Gautam Gambhir’s Kolkata Knight Riders at the Zayed Cricket Stadium in Abu Dhabi.
We are delighted that each captain will promote the MCC Spirit of Cricket message this year
At the gala dinner on the eve of the opening match, each of the eight captains will sign a pledge declaring that the Indian Premier League will be played according to the MCC Spirit of Cricket.
MCC Head of Cricket John Stephenson, who will be present at the signing of the pledge at the Emirates Palace, Abu Dhabi, said: "The IPL is one of the most popular and exciting competitions in world cricket, and we are delighted that each captain will promote the MCC Spirit of Cricket message this year. The campaign highlights respect for everyone involved in the game, from supporters to players, umpires to coaches.
"MCC believes that cricket should be played hard and that it should be played to win, but not at all costs. To have players of the calibre of those involved in the IPL support the campaign is fantastic for the Club, as we continue to promote the ‘Play Hard, Play Fair’ message across the cricket world. MCC wishes everyone well for the 2014 tournament."
Ranjib Biswal, Chairman, IPL Governing Council, said: "Everyone involved with the IPL recognises the importance of MCC’s Spirit of Cricket campaign, and it’s crucial that it plays a big part of the competition again this year. The IPL has a huge worldwide following and we are delighted to be working with MCC to promote this very important message."
Sunil Gavaskar, Interim President, BCCI-IPL, said: "MCC Spirit of Cricket is a vitally important campaign that I am delighted the IPL is backing again this year. Some of the biggest names in cricket are taking part in the tournament and their support for the ‘Play Hard, Play Fair’ message will be very impactful for spectators across the world."