MCC partners the Pepsi Indian Premier League for a sixth successive year to promote the Spirit of Cricket worldwide
New MCC Spirit of Cricket video launched at: https://www.lords.org/latest-news/news-archive/ipl-stars-promote-mcc-spirit-of-cricket,2717,NS.html
Marylebone Cricket Club (MCC) and the Pepsi Indian Premier League (IPL) will combine for the sixth successive year to ensure that the 2013 IPL tournament is played in the right spirit.
The sixth edition of the IPL starts today, when 2012 winners, Kolkata Knight Riders, host Delhi Daredevils at Eden Gardens. Prior to this match, each of the ten participating teams signed the “Captain’s Charter” during the opening ceremony of the competition, which serves to ensure that all of the players uphold the MCC Spirit of Cricket “Play Hard, Play Fair” principles throughout the tournament. Similar to previous years, a 20 second MCC Spirit of Cricket animated advert will also be broadcast in-ground at all matches.
In addition, as part of IPL6, a new MCC Spirit of Cricket video has been launched on the Lord’s website (www.lords.org) to showcase the campaign in action, including footage from IPL5, alongside demonstrating some of MCC’s other Spirit of Cricket initiatives.
Speaking about the ongoing partnership, MCC Head of Cricket, John Stephenson, said:
“MCC is delighted to continue to partner the Pepsi Indian Premier league for a sixth successive year. The competition brings together some of the best cricketers from across the world, and presents a perfect opportunity for the players to demonstrate that you can win, and win well, by adhering to the doctrines underpinning the MCC Spirit of Cricket message.
“The IPL promotes the Spirit of Cricket to new audiences worldwide and MCC wishes everyone well for a successful 2013 tournament.”
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Notes to editors:
MCC is the custodian of the Laws of Cricket. When the 2000 Code of Laws was introduced, it included, for the first time, a Preamble on the Spirit of Cricket. Colin Cowdrey and Ted Dexter, two distinguished MCC Members (and ex-England captains) were at the forefront of this MCC Spirit of Cricket campaign.
Now into its second decade, MCC Spirit of Cricket is a central force for good in the game at all levels. It has been embraced by the finest players – including all the IPL captains – in the world, and is also being used in schools to teach children about the benefits of teamwork, leadership, sportsmanship and learning how to win and lose. In partnership with UK charity the Cricket Foundation, 2013 will see over 400,000 children in around 4,000 schools across the UK introduced to the Spirit of Cricket message.
For further information on this story please contact:
MCC Media & Public Affairs Officer
Lord's Cricket Ground
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