MCC's Spirit of Cricket campaign operates on a global scale.
International players, including the likes of MS Dhoni, Mahendra Singh Dhoni and former England captain Andrew Strauss have been signed up as Spirit of Cricket ambassadors since 2000 - appearing on posters and helping promote the campaign.
Overseas, MCC's Spirit of Cricket campaign has sought to reach a new audience through partnerships with Twenty20 leagues around the world.
Both the Indian Premier League and the Sri Lankan Premier League, which was launched in 2012 with Kumar Sangakkara acting as an MCC spokesman, work in conjunction with the MCC Spirit of Cricket.
Captains in these tournaments sign a players charter prior to their getting underway, promising to uphold the values enshrined in the Spirit of Cricket. A similar deal is also in place with the Champions League Twenty20.
IPL stars promote the MCC Spirit of Cricket
IPL stars promote MCC Spirit of Cricket
Since 2001, an MCC Spirit of Cricket Award has been presented at the Professional Cricketers’ Association end-of-season Awards Dinner to the county team that has displayed the best on-pitch attitude over the course of the previous summer.
Points are given by the umpires to each team at the end of every County Championship, CB40 and Twenty20 Cup group match, based on the conduct of all members of the side. Each county’s points tally is logged in a table, and the winning team announced at the PCA Dinner.
MCC will continue to maintain the momentum of its Spirit of Cricket campaign. Further projects are planned to promote MCC's message to cricketers at all levels - both in Britain and overseas.