London Spirit unveils new brand identity, commercial partners and player signings 

London Spirit, the Lord's-based franchise in The Hundred owned by Marylebone Cricket Club (MCC), and the Tech Titans, has unveiled its new brand identity, including an updated logo and new colours.

London Spirit was taken over by MCC and the Tech Titans, a consortium of US-based leaders in the technology industry, after the 2025 edition of the 100-ball competition. The franchise has also since announced that Barclays will appear on the front of the playing kit as its principal partner, and its kit will be supplied by Nike.  

Nikesh Arora, Tech Titan, said:

“Since joining forces with MCC as co-owners of London Spirit, I have enjoyed watching the development of the new look and feel of the franchise, and seeing the team coming together. One thing is for sure: we are only just getting started.” 

Throughout 2025, London Spirit worked with brand agency VCCP to conduct extensive market research into its brand, including assessing the strength of its name, logo and colours.  

MCC had already confirmed that London Spirit would retain its name, recognising the strong connection fans of the franchise have with the existing identity.  

The research clearly indicated that Lord’s is the Club’s biggest asset, so the Ground’s presence in the branding has increased. The new logo incorporates London Spirit’s initials to create a simple and striking symbol that enhances the connection to our Ground: a slight incline on the letter ‘L’ alludes to the famous Lord’s slope. We are also pleased to celebrate the 100th anniversary of the Father Time weathervane, by using it as a motif in several areas. 

A dark blue takes precedence in the new colour scheme which includes a subtle nod to MCC’s distinctive red-and-yellow palette. This has been incorporated by use of a thread that will run through various blue London Spirit merchandise, some of which is already available on the London Spirit website.  

London Spirit’s new Principal partner will be British bank Barclays, with whom MCC already has a multi-year partnership as premier sponsor of Lord’s. Barclays has considerable heritage in sponsorship within sport, with successful long-term partnerships in football, tennis and cricket. As principal partner of the franchise, Barclays will feature on the front of the London Spirit playing kit and assorted merchandise. 

The partnership builds on Barclays’ sponsorship, alongside the Black Heart Foundation, of the Barclays Knight-Stokes Cup - a national hardball competition for secondary state schools, in which approximately one-fifth of secondary state schools (870) have entered a boys’ or girls’ team for the inaugural competition, to be played in 2026. This agreement with London Spirit underlines Barclays’ commitment to English cricket at all levels, from grassroots to elite performance. It illustrates Barclays’ and MCC’s shared ambition to be at the forefront of innovation - bringing new, younger and more diverse audiences to the game. 

Nike, one of the world’s most recognisable sports brands, will supply the kits for London Spirit. Nike, one of the world's most recognisable brands, will feature on the London Spirit kits through an official partnership with KitKing. This is the first partnership for Nike in The Hundred and it takes place in London, one of its biggest international markets. The kit will be unveiled and available to purchase in the Spring.

The London Spirit franchise has also confirmed the names of eight player signings, four men and four women, the maximum number of players that can be signed before The Hundred auction in March. Three of the signings, Charlie Dean, Grace Harris and Jamie Overton, represented the franchise in 2025.  

All eight signings are internationals specialising in the shortest form of the game. They are: Dewald Brevis (South Africa), Charlie Dean (England), Mahika Gaur (England), Grace Harris (Australia), Marizanne Kapp (South Africa), Liam Livingstone (England), Jamie Overton (England) and Adam Zampa (Australia).  

London Spirit Men’s Head Coach Andy Flower said:

“I’m excited to start working with Dewald and Adam and renewing my working relationships with Liam and Jamie. Each player brings phenomenal experience in franchise cricket both in The Hundred and across the world. Their skill sets provide a strong foundation for the squad and I look forward to completing the squad with more excellent players.” 

London Spirit Women’s Head Coach Jon Lewis also added:

“It is brilliant to be able to call upon players of such calibre in the women’s game. I am delighted that London Spirit fans will see the return of two favourites in Charlie and Grace and I know Mahika and Marizanne will provide real skill and experience to our bowling attack.”